Quaker Knoll

by | Nov 27, 2024 | BRANDING

Art & Creative Direction | Branding & WordPress Website | Brand Photography

Quaker Knoll

8o years and going strong- non-profit fostering community engagement and outdoor experiences

Quaker Knoll

Quaker Knoll came to me with a classic non-profit identity crisis. They had amazing outdoor properties and community programming but zero visual backbone to show for it.

Brand Photography

To give their brand some visual credibility, I executed a comprehensive photography strategy that captures the real magic happening at their properties. My team styled and conducted brand photography sessions focusing on their outdoor activities, community events, and natural surroundings. Every image was edited to maintain a consistent aesthetic that makes people want to get outside and get involved. Not just scroll past another nature post.

Art and Creative Direction

I started by diving deep into their operational chaos and diagnosing exactly what their brand personality needed to be. The prescription? A visual identity that embodies community spirit and outdoor adventure without looking like every other nature non-profit. I crafted a fun, approachable brand identity with multiple logo color options that change with the seasons. Because if you’re connected to nature, your brand should breathe with it too.
silver phoenix design brand photography

WordPress Website Design and Development

Quaker Knoll website. 

I designed a streamlined workflow that actually works for a busy non-profit. The user-friendly WordPress site serves as their central command center for information, bookings, newsletters, and lead collection. Now Quaker Knoll can engage with their community meaningfully while managing multiple properties and programming offerings efficiently. Clients can book services without needing hand-holding, optimizing everyone’s time and sanity.

silver phoenix design brand photography

Conclusion

This project proved that non-profits don’t have to choose between heart and efficiency. When your brand identity works as hard as your mission, magic happens – and more people get outside to experience it.

Outcome

Quaker Knoll transformed from a scattered organization with great intentions into a cohesive brand with the operational efficiency to match their mission. Their new identity reflects the spirit of community and outdoor adventure while actually functioning in the real world.

Skin Apothetique

Skin Apothetique

by | Nov 27, 2024 | BRANDING

Art & Creative Direction | Branding & WordPress Website

Skin Apothetique

Skin Apothetique, a well-established brand in the skincare industry for over 30 years

Skin Apothetique

Came to me in full-blown brand emergency mode, facing a potential court case over their name while desperately needing a refresh. Talk about brand therapy under pressure.

Brand Photography

Time for a comprehensive product photography strategy that would make each of their 18 collections shine individually while working together as a family. I styled and captured stunning imagery that showcases each product’s unique personality while reflecting the overall brand ethos. This thoughtful approach enhanced their storytelling, making each product more relatable and desirable to their multi-directional target audience, because skincare customers need to feel the product before they buy it.

Art and Creative Direction

I embraced a holistic approach that had to work within some serious constraints. They had massive existing inventory to move through first, then transition. So I performed surgical brand therapy: slightly updating their existing logo, keeping label colors consistent, but infusing the brand with vibrant, bold colors that captured their commitment to innovative skincare solutions.

The real magic happened when I developed individual branding for each of their 18 collections, creating distinct identities while maintaining a cohesive brand narrative that wouldn’t confuse their existing customer base.
silver phoenix design brand photography

WordPress Website Redesign

Skin Apothetique’s website

While navigating their legal drama, I undertook a comprehensive website redesign that had to work for everyone. Retail customers and wholesale partners alike. The new site is modern, mobile-optimized, and integrates their existing systems to streamline business processes.

By implementing multifaceted e-commerce capabilities, Skin Apothetique now has a comprehensive handle on its entire client base and can effectively reach consumers through enhanced sales channels.

silver phoenix design brand photography

Conclusion

This project proved that even brand emergencies can become breakthrough moments. When legal pressure meets strategic creativity, you don’t just survive the crisis. You emerge stronger, more organized, and ready to dominate your market with a brand that actually works.

Outcome

Skin Apothetique successfully navigated their brand crisis with a strategic refresh that honored their existing inventory while positioning them for future growth. Their 18 collections now have distinct personalities within a cohesive brand family, and their new digital presence serves both retail and wholesale customers seamlessly.