House of AUM

by Sgooch101644 | Dec 10, 2024 | BRANDING

Art & Creative Direction | Brand Design | Photography | Product Development

House of AUM

a community focused yoga studio and community

House of AUM

House of AUM came to me with a classic startup identity crisis. They had big wellness dreams but zero visual backbone to match their soul-deep mission.

Art and Creative Direction

This tight-knit yoga community was suffering from generic wellness syndrome, so I prescribed a complete brand personality transplant. I crafted a distinctive visual identity that screamed “come as you are” while whispering “grow into who you’re meant to be” Because authentic wellness doesn’t look like stock photo serenity.

Continued Brand Development

The therapy got deeper when we realized their brand needed to feel like a warm hug across every single touchpoint. I implemented cohesive design principles that made their strength approachable everywhere they showed up. From product development and procurement to their brick-and-mortar space. We created engaging visuals for community events, marketing collateral that actually makes people want to breathe deeper, and a user-friendly WordPress website that captures their inviting spirit without the wellness industry bullsh*t.

Brand Photography and Product Development

To capture House of AUM’s authentic essence, I implemented a comprehensive strategy that went way beyond pretty yoga poses. Through meticulous design and production processes, I staged and captured real humans doing real wellness work. Yoga classes, treatment sessions, community events, and lifestyle editorial photography for their online shop. Each image was thoughtfully crafted to resonate with real people seeking genuine well-being, not Instagram-perfection.

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The Breakthrough

Ten years later, House of AUM transformed from startup identity crisis to a tri-state wellness pillar. The brand therapy worked. They gained regional recognition, consistent growth in classes, retreats, and training courses, and became a respected community cornerstone. Turns out, when your brand looks as authentic as your mission feels, people can’t help but show up and stay.

Brand Photography

by Sgooch101644 | Dec 6, 2024 | BRANDING

Personal, Lifestyle, Commercial & Product

Brand Photography

with over 25 years experience

Most brand photography looks like it escaped from stock photo prison, soulless and generic.

Art and Creative Direction

I collaborate with you to develop visual concepts that actually capture your brand’s spirit, not what Pinterest thinks you should look like. Through mood boards and sample boards, we establish an aesthetic direction that makes your competitors wonder how you made “authentic” look this damn good.

Collaborative Approach

This isn’t a “smile and look pretty” situation. I work hand-in-hand with you, your team, models, makeup artists, and project managers to ensure every shot gets right to the heart of your brand’s personality. Because when everyone’s on the same creative wavelength, magic happens in front of the lens.

High Quality Imagery

Whether it’s lifestyle shots that feel lived-in, product photography that stops scrolls, studio work, on-location storytelling, e-commerce that converts, or marketing materials that actually market. I capture images that represent your brand authentically. Using professional equipment, advanced lighting techniques, and editing that enhances rather than fabricates, your products and services get showcased in their best light.

The Real Results

Your brand gets visual storytelling that refuses to blend in, photography that makes people feel something real, and imagery that works as hard as you do across every platform where your story shows up.

Project Management

When the project calls for it, I manage every single detail from initial concept to final delivery. Because creative chaos needs a strategic backbone. Every timeline met, every vision executed, every pixel perfect.

CHECKOUT A FEW GALLERIES

Wildflower Boutique

by Sgooch101644 | Nov 28, 2024 | BRANDING

Art & Creative Direction | Brand Identity | Brand Photography

Wildflower Boutique

a beloved local fashion retailer

Wildflower Boutique

Wildflower Boutique was having a classic mid-life brand crisis. They wanted to stay fresh without alienating the customers who’d been riding with them since day one.

Branding and Marketing

Time for the full brand therapy treatment across every touchpoint. I designed business cards that didn’t immediately hit the trash, stickers people actually wanted to stick places, packaging that made unboxing feel like Christmas morning, and external signage that stopped foot traffic in their tracks. Every piece worked together to create that “I need to shop here” feeling in the local community.

Art and Creative Direction

I started by diagnosing what was actually working in their existing brand DNA (spoiler: the bright, beachy vibes were chef’s kiss). Instead of throwing it all away like most designers would, I gave their identity a strategic glow-up. Fresh colors and updated typography that felt modern but still like them. The result? A timeless look that honored their established roots while making new customers do a double-take.

Branded Product Photoshoots

Because fashion retail lives and dies by visual storytelling, I coordinated and executed product photoshoots that captured their new brand personality in action. The photography emphasized style and quality while showcasing the unique appeal of their clothing selections. Images designed to work hard across their online shop, social channels, and sales funnels, making customers engage with products before they even walk through the door.

The Breakthrough

Wildflower Boutique went from brand identity crisis to local fashion destination with a refresh that kept their soul intact while making their visual game impossible to ignore. Their loyal customers stayed loyal, new customers couldn’t resist, and their competition started taking notes.

Olivia Delaneo

by Sgooch101644 | Nov 28, 2024 | BRANDING

Art & Creative Direction | Brand Identity | WordPress Website

Olivia Delaneo

A Passionate Romance Novelist

Olivia Delaneo

Came to me with big romance novelist dreams but zero brand backbone to match the heat in her stories.

Art and Creative Direction

I dove deep into Olivia’s writing and her thirsty-for-romance audience to diagnose exactly what her brand personality needed to be. The prescription? A visual identity with bold, vivacious colors and striking imagery that grabs readers by the heartstrings and doesn’t let go. This vibrant palette was designed to evoke the same depth of excitement found between her book covers – because if your brand doesn’t make people feel the butterflies, what’s the point?

WordPress Website Design

We built Olivia a user-friendly digital headquarters that works as hard as her plot twists. The site connects each of her books to detailed information. Plot summaries that tease without spoiling, character insights that make readers fall in love before page one, and seamless purchasing options that turn browsers into buyers. Plus sections for news updates, upcoming releases, and personal messages from Olivia that make her readers feel like they’re getting VIP access to their favorite author’s world.

Brand Design

To keep her brand personality consistent across every touchpoint, I designed custom graphics and promotional materials that scream “romance with a backbone.” These visuals reflect the exciting themes of her novels while creating a memorable brand experience that works whether she’s posting on Instagram or signing books at a literary event.

The Breakthrough

Olivia went from unknown author to romance brand with a visual identity that matches the passion in her pages. Her brand now connects with readers on a personal level, turning casual browsers into devoted fans who eagerly await every new release.

Traveling Pendants

by Sgooch101644 | Nov 27, 2024 | BRANDING

Art & Creative Direction | Brand Identity

Traveling Pendants

Strength for the journey. A unique company dedicated to providing comfort to those in need.

Traveling Pendants

Traveling Pendants came to me with the most beautiful, heartbreaking mission. Creating fine jewelry that travels with cancer warriors, documenting their personal journeys. But their brand wasn’t doing justice to the profound work they were doing.

Brand Photography Styling

Each jewelry line needed its own personality to resonate with different audiences while staying true to the overarching mission. I styled individual photo shoots for each collection, created comprehensive style guides, and captured imagery that showcased not just the jewelry’s beauty, but the emotional connections and stories they carry. Because when someone’s buying a piece that will document their cancer journey, the photography better make them feel seen, not sold to.

Art and Creative Direction

I started by diving deep into their existing brand and immediately diagnosed the problem: their visual identity wasn’t matching the emotional weight of their mission. Through thoughtful brand therapy, I developed a sophisticated identity that honors their commitment to supporting individuals during life’s most challenging chapters. We created individually branded jewelry lines that speak to different segments of their community. Because not every cancer journey looks the same, and neither should the brands that support them.

Brand Design and Product Packaging

Every touchpoint needed to reflect the high-end, deeply meaningful nature of this brand. I designed graphics for all platforms, consulted on business processes for operational efficiency, and created packaging options that feel like receiving a hug in a box. From product mailers to physical marketing materials, every element was crafted to reinforce their identity and honor the profound stories these pieces carry.

Conclusion

Traveling Pendants

This project proved that when your brand’s heart is in the right place, strategic visual therapy can amplify that mission in ways that truly matter. Traveling Pendants now has a brand foundation strong enough to support their community’s most vulnerable moments while beautiful enough to honor their incredible strength.

Outcome

Traveling Pendants transformed from a beautiful concept with fragmented branding into a sophisticated, emotionally resonant brand that reaches a broader audience while deepening the personal connections that make their mission so powerful. Their refined identity now matches the significance of the journeys they document, creating a brand experience worthy of the warriors who wear their pieces.

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House of AUM

House of AUM

Brand Photography

Brand Photography

Wildflower Boutique

Wildflower Boutique

Olivia Delaneo

Olivia Delaneo

Traveling Pendants

Traveling Pendants

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